Iconic Ebikes is a relatively new brand on the electric bike scene, but you wouldn't guess that from the quality of their products! I've reviewed both of their 2020 models (the Ultralight and the Cruiser) and was seriously impressed by their design and overall quality. These folks have clearly spent a lot of time riding bicycles - both electric and acoustic - and understand what makes a good one. This is an area where many e-bike manufacturers mess up; they slap electronics on a sub-par bicycle design and the resulting experience is just "meh". By contrast, every facet of Iconic Ebikes products feels intentional, meticulously designed for both form and function. Speaking of form: these are some seriously eye-catching bikes, especially in the case of the Cruiser. The company is clearly taking the "Iconic" part of their name seriously!
Even though Iconic is off to a solid start, they are still a new manufacturer, which comes with risks that you should consider before buying. The electric bike market is saturated with competition and I see new brands come and go constantly! PEVs in general are surging in popularity, so I can understand why so many companies want in on the action, but so far there isn't nearly enough demand to keep up with the flood of new PEV products. If Iconic Ebikes doesn't stick around long term then you won't have access to long-term product support from the company. However, that doesn't matter as much as it used to; many electric bike shops will service an e-bike that you purchased online, and all the components used on Iconic Ebikes products are industry standards that would be very easy to order and replace independently.
Also worth considering in regards to the newness of Iconic Ebikes is that I can't say a lot about the quality of their support yet. This brand is run by a small father & daughter team in California, and while they are rapidly growing their dealer network, having such a small team can pose challenges when it comes to keeping up with support requests. I would hope those requests will be minimal thanks to the quality of their products, but... you know how it is, somebody always needs something! They also offer the standard "meh" warranty of one year of coverage against manufacturer defects only, which is common for newer companies on the scene, but I hope they'll expand this coverage as their company grows.
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Vintage Vibes Done Right! Weighing in at less than 45 pounds, the aptly-named Ultralight is an electric bike you can carry or load on a standard bike rack with ease, making it a great fit for campers and RVers. With stealthily integrated electronics this classic ride will easily pass for a regular bicycle, meaning you can worry less when locking it up in public places. This is a Class 1 e-bike which means no throttle, but who needs a throttle when you have such a fun-to-ride torque sensor?
Iconic is a new brand in the crowded e-bike space, but you wouldn't know it from the quality of their first model, the Cruiser - this is one amazing ride! It's got style, grace, imposing size, and quality components, and definitely lives up to the "Iconic" name in every way. Don't worry, this head-turner is useful too; Lights, cargo rack, and fenders make it a great utility city e-bike. You can even upgrade to a 1000-watt motor for truly satisfying acceleration!